Apple has been all over it as of late. With the release of a bevy of new products and software, things are starting to seem a bit different around the digital world. One of the main parts of Apples releases, aside from the amazing new iPhone5, has been social media integration. It is now easier then ever to share your content as well as find new content a lighting fast speeds. With that being said, how does that affect your business? Well, lets dive into it a bit.
Apple iPhone5
Social media certainly has burst onto the scene within the last decade and emerged as one of the major components in the advertising and marketing world. Businesses of all sizes are challenged more so than ever to publish relative and fresh content, daily. Yes, DAILY! Demographics of all ages are spread throughout Twitter, Facebook and more, all looking for cool new ideas, engaging content and who knows, the next thing to get their hands on or invest with. Now that Apple, and soon to be others, have made it even easier then ever before, it is now time to really step it up when it comes to social-media campaigns and your marketing strategy.
With the release of Mountain Lion, Apple’s newest operating platform, users are now able to quickly and easily post to social-media sites right within their web browsers, desktop and even virtual assistants, yes, Siri has now made it way to the iPad. These means users are going to be posting content more than ever before. They see a new product, business, restaurant, hotel or what have you… they now simply click a button, a small screen pops up, they state their opinion and done. That content is now within the social media world, being viewed by friend after friend, follower after follower. Even easier, devices equipped with Siri simply tell that device to make a new post and speak what they want it to say.
So what does this mean for you? Simply put, go where your target audience is! It is apparent that these social media sites are here to stay, at least for the foreseeable future. Having your content displayed in creative and engaging ways means you are more likely to be found and your product more likely to be used or visited. It is more important now than ever to continually post creative content. The more you post, the easier it is to be found!
